The team review highlighted the visionary leadership of CEO Stani Kulechov, who has effectively nurtured investors and users. The governance model implemented by the team is focused on satisfying and improving the platform, which has received positive feedback. Stani Kulechov's active presence in events and discussions further reinforces this strategy and is highly appreciated by the community.
In terms of their engagement through media channels, Aave utilizes platforms like Discord and Twitter. On Discord, they have a substantial online presence with 49,725 members and offer various channels catering to different languages and professional backgrounds. The activity level on their server is decent, creating a lively atmosphere akin to a coffee house. On Twitter, Aave has 536k followers and posts an average of 20k views per tweet. While the engagement is not exceptional considering their follower count, I must acknowledge the frequency and relevance of their posts, which provide informative content.
In conclusion, it is important to think beyond traditional media platforms and consider Aave's target audience, which primarily includes users and token holders. While I was initially leaning towards a 3-star rating, I have decided to upgrade it to four stars, considering their effective targeting beyond media channels. Aave actively engages with its audience through LinkedIn, events, hackathons, and conferences. Additionally, they prioritize personal interactions with investors and whales, as evidenced by the on-chain activity, where wallet holders play a significant role. This approach aligns well with the decentralized finance (DeFi) ecosystem. Show Less
