As a consultant in the advertising & marketing industry, I think the idea is brilliant. The website is engaging and I love the illustration.
However where most tech businesses fail and what I think would give this brand an A+ is to build a brand story that hits both the emotional and rational pain points. This brand story should stem from a purpose that's bigger and deeper than "help ad tech businesses adopt blockchain technology effortlessly". I want to know what becomes possible in the world if everyone uses your technology? I want to know why you do what you do, beyond just being in the ads business. I want to see a compelling brand story that treats this like a movement, a disruption. Show Less
