I think the concept is really exciting. I see myself as a potential target audience of this platform. But one of the barriers I can see is the language is not very inclusive for those who are newbies to web3, tokens, etc. Looking at the mission statement as an example, there is a lot there that potentially can be confusing and dilute the actual brand messaging.
I would advise the team to deepen the work on the target audience and identify their drivers, barriers, and pain points, and create a crystal clear, inspiring, emotionally-driven brand story/messaging that speaks to them.
There is so much potential for this platform to take off, but it won't gain the desired reach with the usual way of tech-speak versus simplifying the language. Show Less
