Back in China we used to spot several projects that entirely consisted of Chinese team that were reluctant to understand the importance of localization of content, design, or product, thinking and hoping if it did work in China, the same strategy would work outside of China, I feel the same smell based on website, deck, social media.
For the sake of brevity I thought i would combine/merge my impressions about WEB and Deck together
-
Despite the nicely organized structure of the website and list of partnerships content is not tailored towards the end user and failed to be localized.
-
Deck and website both could have been polished by a native english speaker who understands the both industry as well as concept that team is trying to deliver.
-
Inability to check on a team questions the credibility of the project.
-
Project seems to be getting traction in chinese community in particular based on performance
I hope team will conduct require research to make several brand related changes, showcasing their team and making transparency essential component of their business nature. Show Less
1
