In today's review, I would like to emphasize how effectively AAVE conducts its marketing. While they are not reliant solely on social networks, they do utilize these platforms for marketing purposes. However, their primary marketing channel revolves around offering a high APY. By providing substantial APY on decentralized exchanges such as Balancer, users are naturally driven to seek out information about GHO and AAVE on their own. This approach can be considered ideal, as users actively want to learn more about the project.
For instance, take a look at the high APY offered for the GHO-bb-a-USD pool (a linear pool involving DAI, USDC, and USDT) and how rapidly the Total Value Locked (TVL) has changed. The second provided screenshot showcases Aura boosted yields on Balancer, once again highlighting the impressive APY considering the underlying assets and the corresponding changes in TVL. In conclusion, I find this to be a highly successful marketing strategy. Show Less
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