I have already mentioned the issues with Huobi. Let's take a look at how the exchange founders are attempting to address them.
Cryptocurrency exchange Huobi underwent a major rebranding to commemorate its 10th anniversary, changing its name to HTX and unveiling a new project roadmap.
According to the announcement, the letter "H" in the name represents Huobi, "T" symbolizes the TRON blockchain, and "X" signifies the exchange (according to some reports, X also denotes 10 years, the duration Huobi has been in operation).
Justin Sun stated that the company aims to apply for licenses in multiple jurisdictions over the next 10 years. This was reported by The Block (https://www.theblock.co/post/250931/justin-sun-hopes-htx-rebrand-will-help-exchange-keep-pace-with-rivals-global-expansion).
At the Token 2049 conference in Singapore, Sun mentioned that HTX will be positioned as an international brand, focused English-speaking user base.
At the moment, I haven't seen anything beyond marketing efforts. The new project roadmap primarily focuses on international expansion and aligning with technology trends and industry developments in the crypto space. It is undeniable that effective marketing can make a significant impact, given the large reputation and history of the exchange. However, at this point, I would rate these actions as a 3, as I would like to see more specifics and ideas about the exchange's ecosystem development from within, as well as the implementation of technologies and features that will be competitive among top-tier CEX platforms. Show Less
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