The fact that Magic Shoes cannot distinguish themselves from other fitness and crypto initiatives is indicative enough that they will not succeed in the market.
The screenshot below is taken from their partnership announcement on June 22, 2023 (view it here). As most people are aware, I support the Golden Circle approach by Simon Sinek. If you fail to provide customers (users) with an intrinsic reason to choose your product or service, you will merely join the existing options that have already proven themselves.
Having said that, upon reading the Medium article further, I am not impressed with the remaining content. I can only give it a one-star rating. Show Less