Multibase works as an analytics tool for projects and companies to, based on I assume registered wallet addresses, track transactions and also identify metrics such as top tokens held, swap volume, and contract interactions.
On a marketing and user acquisition/retention perspective, the project works well as they are able to provide content and materials based on varying user behaviours - and is definitely a plus point as it reminds me of stories of Walmart knowing their shoppers are pregnant even before they know it themselves.
As the project is still on demo, I am still unsure if there are any linkages to web3 such as dapps or bridges, and there are also no whitepapers, docs, nor are there social media pages on the site.
If I were a company requiring analytics, this platform would definitely be for me as it would always be beneficial to gain congregated insights into user behaviour and optimise my project. Show Less
