Nexo has been very successful with their marketing outputs, which is to be expected when two of the co-founders previous ran a successful online marketing agency focused on the financial industry, called 7marketz.
Their marketing campaigns are very good at executing engagement firstly. I continuously to this day get weekly emails from them which provide me with relevant market information and updates about their business. I believe they also excel at providing education to their audience and they target their audience's pain points well whilst providing their own solution to address them further enticing the target audience to interact with the platform even more. It's also worth mentioning their branding across their website and socials is very crisp, clear and well laid out.
Finally Nexo has also leveraged the powerful tool of partnership/influencer marketing to tremendous success, partnering with well known industry companies such as Chainlink and Ledger to list a few, as well predominant crypto twitter figures such as Anthony Pompliano and Ivan on Tech. This has helped them to earn credibility and helped get their brand out to many more eyes who may not have otherwise ever seen them. Show Less
