Their website literally tells me zero about the project and why I should be involved. It's filled with promises and ideals, without any real substance.
The whitepaper is slightly more informative, but it's filled with more of the same. From what I can gather, they are trying to monetize attention from users. Sure, that's a valid model.
But without any concrete methods or mechanics, this is just another project trying to extract value from users, without providing anything in return. Show Less