unverified

Gave this project 5 stars because I liked the idea of tokenizing art and the amount of work the team has already done. The tokenization projects I've seen before usually got rid of the original physical object so that there would be no conflict of rights. These guys have come up with a legal way to avoid that problem, which certainly adds some nice utility potential to the project.

The idea behind the project is similar to masterworks, but using blockchain technology - you can invest in art while maintaining the security and pseudonymity of the blockchain environment.

I scoped out the content on social media and saw renders of their gallery, as well as posts about their imminent opening. If they do have a physical space in DIFC (which must be very expensive), it means they have big investors behind the project. Also, the fact that they have paintings by Warhol and Banksy on display speaks to this.

Having also studied their marketing strategy, I see some pretty good decisions - the project pays attention to the international community, opens its doors to crypto investors from different parts of the world (perhaps the location of the project's office - Dubai - played a role here).

To summarize: quite good for a startup, especially considering the current state of the crypto market and the NFT market in particular. Show Less

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