There are very few companies that follow consistency in the space educating, updating, sharing and helping (newbies) adopt DeFi.
Medium page is very well structured and aesthetically designed , interviews are well documented putting users first VS shilling their own project, articles are written to give a bigger picture about the industry making it easier to navigate DeFi, Crypto and WEB 3 overall, one of the clever tactics is Call to action to join their discord, subscribe their news letter while reading the articles.
Twitter page is designed bringing transparency to both, stake holders, users and community above all.
Weekly updates are great summaries of the products that 1Inch integrates, news related to both technical and business progress, key stats showcasing $ volume, Number of swaps and users.
Single content is well circulated across medium where they document interview, upload on youtube with hash tags, and twitter tagging speakers, partners resulting in better and more organic exposure. Show Less