Bliv is a web3 startup aiming to incentivize healthy living through a “live to earn” model. The core premise is using thermal optical facial imaging via smartphone cameras to detect blood pressure and other health metrics. Users would earn rewards for improving their health over time, paid out in native BLV tokens and NFTs.
However, critics point out thermal optical imaging is not proprietary to Bliv, so barriers to entry are low. Other companies could easily replicate the basic model. There are also questions around long-term user engagement.
In summary, Bliv's mission to incentivize wellness through crypto rewards is socially impactful. The utilization of facial analysis technology to detect blood pressure is innovative. However, Bliv appears to be at a very early conceptual stage with many execution risks and unanswered questions. The project lacks apparent competitive advantages, community, or a clear path to generating value long-term. Significant concerns exist around sustaining user engagement. While the founders' intentions seem good, Bliv needs substantial development both technically and in clearly communicating its go-to-market strategy to evaluate its potential. Show Less
