Being able to swap your stable coins across various chains within simple app makes this project sound quite interesting removing the complexity of using multiple apps/platforms, especially for new adopters.
It is a "Mobile First and Self Custody" decentralized and automated, there are 30 chains, 1300 assets, i assume number will continue growing.
Additionally users can benefit from staking, liquidity providing, perpetual trading and Options trading.
Despite several advantages that product and functionalities, the packaging of the project is slightly frustrating, let me share in chronological order.
Pros:
Web:
Old and new websites equally look informative intensive showing the value of the project, however there are several other disadvantages that i`ll share in Cons section.
Team:
The background of the founding team and technical expertise is something that I could mention which potentially resulted in initial traction and user adoption, primarily Chinese speaking, based on my observations.
Consisting Building:
Team has been continuously building despite the bear market and conducting AMAs.
Social:
Team has been active on Medium and Twitter making some splash and generating content trying to educate and inform users about their product.
Cons:
WEB:
-
Old website is informative and yet they could have developed more incentivizing activities to get users adopted given their functioning product
-
new website is full of content hyperlinked to medium blog making it slightly frustrating for new users to do lots of reading than simplifying the onboarding experience for newbies
-
UX/UI is simply total disaster and whoever made a decision to change website without considering end user, conducting market research and brining storytelling and how they make it easy for people benefit from WEB3 (DeFi)
-
Absence of whitepaper/gitbook and roadmap makes me think that team can do anything, anytime, anyhow depending on the market condition, and yet to this stage, performance has been quite remarkable, for now .
Social:
-
Medium is used exceptionally either to announce updates or answering questions "How To", for the solution they deliver, they could have developed thought provoking papers and articles showing the value of their work along with impact.
-
Twitter as most of the projects is used for updates, campaigns and AMAs, and yet they could have scores of partnership with listed tokens or added chains, such as joined AMAs, event participation, frequent drops, and so on.
Team:
- Despite great accomplishments of the higher-ups and their interviews listed on youtube, they could take advantage of their previous background and create more hype outside of Mainland China, and allocate required resources for global expansion, given existing players in the industry that could easily squeeze them out (decided not to mention direct competitors)
I hope team will consider making immediate changes with their marketing and PR strategies to stand out from the crowd and benefit from upcoming bull market. Show Less
