When I first heard of this project my first thought was "what a terrible name." I get that it pertains to images, allowing content producers to send images, including personal photographs and AI art, as well as videos and audio, directly to brands in exchange for rewards. But it really is a terrible name for a Web3 project.
Behind the scenes is a superstar team including Guy Kawasaki, head of Canva; Marc Randolph, co-founder of Netflix; and Greg Hoffman, former Nike CMO. So there is obviously experience, clout and money behind this project.
According to the website, the following types of rewards are available for people who have their content selected by a brand:
- Showcasing the approved content and creator's profile on the official page of the Brand
- LENZ tokens
- NFTs
- SBTs (Soul Bound Tokens) as a form of recognition
What isn't at all clear is which of these options gets chosen as a reward. Does the brand decide? The project? On what grounds? As a content creator, I'd like to know. There are also no tokenomics or info for potential investors, hence the one star. If the team provide more vital information, I will come back and alter this review. Show Less
