New Blockchain Launch by SONY: Soneium JV with Astar zkEVM

Sony, the Japanese multinational tech giant has announced setting out to build its own blockchain: an Ethereum layer-2 network called “Soneium” built with rollup tech on the OP Stack.

According to the announcement made with Singapore-based Startale Labs, Sony started the joint venture to “realize the open internet,” one that, they claim, would “transcend boundaries,” echoing the ethos of decentralization.

“On Soneium, everyone is a creator, no matter where you are or what you do. We dream of an open internet that transcends cultural differences and brings together people with diverse values. Here, innovation overcomes social, economic, and regional constraints, allowing every idea to flourish,” the joint statement claims.

The joint venture between Sony Group and Startale will be named Sony Block Solutions Labs, and the platform is expected to go live on a test network in the coming days.

The project leverages Startale’s blockchain expertise from Astar zkEVM and Sony’s extensive experience in technology, content creation, finance, gaming, and consumer electronics.

Startale’s involvement in Soneium will be a shift from its previous project, Astar zkEVM, integrating its assets and underlying infrastructure with Soneium. Startale will be initiating changes to align the Astar Network more closely with Soneium, including enhancing the utility of Astar’s native token $ASTR by integrating it as a key asset within the Soneium L2 ecosystem.

Sony has also expanded its efforts in crypto trading with the recent acquisition of Amber Japan and its trading service, WhaleFin. The company has also filed a patent for “super-fungible” gaming tokens, aiming to allow unique in-game asset ownership and transfers on a blockchain, potentially integrating NFTs into its games for the PlayStation ecosystem.

References: https://startale.com/en/blog/sony-block-solutions-labs-soneium https://cryptobriefing.com/sony-ethereum-l2-soneium/ https://cryptobriefing.com/sony-crypto-exchange-acquisition/ https://nftevening.com/sony-introduces-cross-system-nft-trading-for-playstation-users/ Show Less

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