Rubic acts as a cross-chain tech aggregator for users and dApps, using their umbrella SDK for aggregation and acting as a beacon for web3 dapps across all chains, regardless of function. On top of acting as a bridge, they also provide fiat-on-ramp services, which makes accessing crypto even easier and users do not have to purchase from one chain and converting/bridging to another asset on a different chain. An even better plus point as no KYC is required, and users and purchase crypto without revealing too much information about themselves - anonymity is king in crypto. Same endpoint, different path.
Their roadmap looks excellent as well, planning for liquidity split and mostly planning for SDK compatibility across other chains for integration.
Their token, $RBC, has gone through a revamp back in December 2022, and is now used for Governance and Voting, payment fees for SDK subscriptions, and also acts as incentives for holders via distribution of airdrops and reduction in fees for swaps. The tokenomics are extremely user friendly, however I wonder why they would require a Marketing Treasury allocation (14%!) as well as a Marketing 2023 allocation. Show Less