People get paid to walk, the only revenu stream comes from upgrading virtual sneakers which enables users to earn extra money when they walk. However, if the revenue earned by users goes down, then the incentive to upgrade sneakers decrease which further decrease the earning potential. Hence, their economic model is a reverse network effect that will keep pushing the price down to $0 over time... a race to the bottom economic model. All the burning, and other economic features will never change the fact that things will only go well with an increase of user adoption and a complete decline when it plateau or goes down. Show Less