Upon conducting research, it appears that Unlock Inc. has not invested much effort into marketing activities, which has led to poor performance.
First, in their documentation, they defend their lack of marketing by stating that they are not legally permitted to promote their governance token and that it should not be advertised as an investment device. However, this explanation is not satisfactory, even though they are trying to separate the three entities - Unlock DAO, Unlock Protocol, and Unlock DAO - however we all know that they are controlled by the core team
Moreover, although Unlock Inc. established a Discord channel in June 2021, it has only 273 members. Their Twitter account has 15k followers, but they follow 10k accounts, a follower-to-following ratio that raises concerns about the authenticity of their followers.
Thirdly, there are some "KOLs" who are talking about $UDT however, as I checked, most of them are not quite famous with 1k, 2k followers on Twitter only.
Based on these findings, they are evidence that Unlock Inc. s marketing performance is one of the poorest in the crypto space. Show Less
