Unlock Protocol is a system that creates memberships and sells access NFTs memberships cards valid for a wide range of activities, mainly related to community and revenue generation like membership subscriptions, ticketing events like hackathons, validations of certificates, and token gating access are some examples.
Using NFTs as a Membership model is not new, but two things got my attention... More
Connecting humans through NFT-based memberships is probably the most humane and emotional component that got my attention from marketing standpoint, but let's start from the beginning.
Idea and Story:
Subscription, community, membership, ecosystem, all in one suite products for B2B and B2C, a lot to swallow, and yet well structured and communicated, visually.
Web:
Going thru website one... More
This particular cryptocurrency project has been identified as having poor tokenomics. There are several reasons for this assessment.
Firstly, there is a lack of available information regarding the team or investor holdings. This lack of transparency raises concerns about the legitimacy of the project.
Secondly, when Unlock Inc. created the UDT tokens, one million tokens were pre-mined and... More
Memberships and Subscriptions are my favourite business models, sustainable, scalable, and Unlock Protocol has developed one of the most compelling solutions, to my view.
Giving freedom to content creators and empowering them to be more creative using tech, even better NFT membership is one of the most rewarding aspects that we seem to be missing in WEB 3 and Unlock protocol is filling the... More
Zoom out… Look at the forest, not just the trees.
As an analyst, we often get caught up in examining the “trees,” such as the team, the tokenomics, if the token is a good buy, etc., and we forget to zoom out and look at the “forest.”
What do I mean by the “forest” in this case?
Well, here are a few examples:
What does it take to get the idea spread, from using it to becoming a permanent user (AKA Member)?
Product or service that gets talked about and then monetized either thru community or subscription and the Unlock is doing both.
NFT Suite or rather ecosystem is built for B2B and B2C and Dev teams to utilize the solutions to create and form guilds, communities, meetups, and guilds using NFT... More
Unlock Protocol is a decentralized platform that enables creators to monetize their content and community by creating memberships or subscriptions. The platform uses the Ethereum blockchain and its native Unlock Token (UDT) to facilitate transactions and grant access to exclusive content or benefits. It also allows creators to experiment with different pricing strategies & to reward their most... More
A platform that allows you to create guilds, clubs, or communities using NFTs, primarily on ETH and EVM compatible blockchains. They have developed a template solution for setting up a community where you can customize the parameters within the template.
This is undoubtedly very useful, but I believe one crucial aspect is missing here, and that is the legal registration of a project. Many... More
Upon reviewing the provided roadmap, depicted in Figure 1, I must express my disagreement with its effectiveness. A roadmap should be designed to showcase the vision and mission of a project, as well as what the project will look like within the next 1-2 years. However, this particular roadmap only illustrates what the project aims to achieve within the next 3 months, which is concerning.... More
Upon reviewing the team bio, I have some comments to share
Firstly, the team seems adequately balanced with 5 full-time engineers. However, I noticed that only 3 bios are available in their company profile, and one of the engineers, Clément Renaud, has been working as a researcher for the past 10 years without any recent involvement in development projects.
Assuming that Julien Genestoux,... More
Unlock Protocol allows people an opportunity to organise and monetise content on Web3. The products that caught my eye, in addition to ALPAtweet, are Flocker and Certification.
Flocker allows for smart contract creation to set up a membership that you can share with your followers as an NFT that connect them with any service that supports token-gated access. If the project could get some high... More
I am still very high on the idea of UDT and think this project has so much real world potential if it can gain the traction it needs to break into the mainstream. It addresses a very real problem that’s out there in this modern world.
The team is great and very capable. Now its been bolstered up over 2021/22 hopefully they can now perform some magic and enable the project to progress further.... More
If you look at the project’s road map the team have constantly ticked off their aims of what they have set themselves out to achieve and they have lots more realistic and timely aims set out for the future which I expect them to do the same with.
https://docs.unlock-protocol.com/governance/roadmap/
The project has also recruited a lot of new team members throughout 2022 in order to drive the... More
Unlock is a protocol designed to empower developers, creators, and platforms in creating memberships. The project’s primary objective is to simplify the execution and add another way to transition "users" to "members", ultimately creating a healthier monetization environment for the web and battling the curse for online creators that is censorship.
Unlock comprises several interconnected parts... More
I would say NO without hesitation for the following reasons:
First, according to Unlock Protocol's documentation, the protocol distributes new tokens based on a logarithmic curve determined by the protocol's usage. Figure 1 illustrates that only 874 $UDT tokens were generated after two years, indicating that there has been minimal activity within Unlock Protocol.
Furthermore, the total... More
Unlock's website and branding is very a slick and clean design so I cannot fault them for this. However, the project currently lacks a substantial online presence in the mainstream. To address this, Unlock's marketing team should start to adopt an aggressive approach. Especially given the increasing frequency of cancellations on platforms like YouTube, there is an opportunity for Unlock to... More
Upon conducting research, it appears that Unlock Inc. has not invested much effort into marketing activities, which has led to poor performance.
First, in their documentation, they defend their lack of marketing by stating that they are not legally permitted to promote their governance token and that it should not be advertised as an investment device. However, this explanation is not... More
I think the team is littered with talented individuals and they all have lots of their experience in their respective fields which is what I like to see and some of them have even performed these roles for already hugely successful companies which is a bonus. Some of the following individuals and a few other members of the Unlock team only joined in 2021/22. I believe the team has been bolstered... More
I praise Unlock for its community engagement efforts, which have been a significant strength of the project. However, when it comes to their following on social media platforms, the project has yet to reach a substantial size which is very disappointing especially as the project has been around since 2019. This larger following is crucial for Unlock to achieve mainstream adoption and ensure its... More
Overall, Unlock Protocol leverages blockchain technology and NFTs to facilitate the creation, management, and customization of memberships. It offers a flexible framework for creators and developers to integrate membership functionality into their applications / platforms while providing ownership and control to members and managers.
With Unlock Protocol, creators deploy their unique membership... More
Unlock Protocol UDTUnlock is an access control protocol built on blockchain that let creators monetize their content without relying on a middleman.
