Marketing:
Since its inception back in 2017 Travala evolved into an ecosystem and did a good job of keeping its users motivated and deeply engaged in the project.
Story & Ethos:
Simple and straight, sturdy and easy to use, one little detail called decentralization disrupts and opens up zillions of opportunities, enjoyed using from the first touch.
Social Media:
Consistent social media communicating all perks and benefits of their ecosystem and yet the lack of user engaging content or live testimonies of the users, i feel like real campaign can be developed that could become a blast across social media, and that`s what is missing and urgently needs to be done, thus, it directly affects my judgement to give 4 stars for their social media instead of 5.
Smart Program Initiative:
The Smart Program offers direct discounts on Travala.com, loyalty rewards, AVA payment discounts, and many other benefits. You will find Smart offers on millions of travel products worldwide. (Refer to screenshot)
Smart program is smart move to motivate more user adoption while offering perks that i have started using myself: https://www.travala.com/smart
Partnerships:
The following link shows 20+ partnerships (https://www.travala.com/blog/category/partnerships/) since the inception of the project, i am quite fascinated by the traction as well as strategic partnerships as well as performance that led to penetration of decentralized booking platform, kudos.
Additional perks that deserve special attention include affiliate program that is a deal breaker for influencers, AVA token and its utility, Travala memberships, NFTs and of course Reports about their performance.
I`ll keep watching on the progress of this project, participate in their ecosystem and excited to learn more about upcoming initiatives. Show Less
