Unlock Protocol is a decentralized platform that enables creators to monetize their content and community by creating memberships or subscriptions. The platform uses the Ethereum blockchain and its native Unlock Token (UDT) to facilitate transactions and grant access to exclusive content or benefits. It also allows creators to experiment with different pricing strategies & to reward their most loyal supporters.
The thing I really like about the idea of UDT is it helps to fix the web's unhealthy business model while empowering creators which is ever more so important in todays world where censorship is so prevalent.
The CEO/Founder Julien Genestoux was previously a lead engineer at Medium and UDT has been backed by top tier VC's such as General Catalyst, Cherry Venture and Coinbase Ventures. UDT has also been trailed on mainstream platforms such as Forbes, however the project came under a lot of scrutiny in 2021 when the CEO's wallet got hacked and caused its price to plummet. Show Less
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